Story of Liskareli
Liskarel is a Svan word, which is used to describe the moment of gathering - when a large sum of people gather to eat together and enjoy each other’s company. It is a word indicating an old tradition of unity, togetherness, and sharing a “supra”.
Visual style
The main symbol and inspiration behind the visual style is a Gurian/Ajarian men’s choral dance - Khorumi - as a conceptual synonym of unity and closed circle. The brand’s main essence - being a unifying “leader” - is expressed precisely by combining a modern point of view of the tradition and relatively strict typography.
Latin Lettermark
Georgian Lettermark
Thank You!
Client - Liskareli
Agency - Windfor's
Creative Chief - Vato Kavtaradze
Executive Creative Director - Nino Gordeladze, Beqa Meparishvili
Creative Director - Bibi Asatiani
Creative Concept: Irina Sakvarelidze
Art Director: Mari Sukhishvili
Strategic Planner:Mariam Chkhaidze
Account Team: Tinatin Khapava; Keti Razmadze
Head of Design/Illustrator: Natia Kvaratskhelia
Senior Graphic Designer: Sergio Titenkov
