EMBRACE HAINAN
Miracle Adventure // Visa-free Entry Campaign
Hainan is the southest province from China, and their campaign goals is to promote Hainan to Indonesian Tourists, especially for the travelers. Each county tourism authorities have their own respresentative, besides bringing closer and giving easiness, it could be direct communication to Indonesian Travelers. Building brand and communication heavily in all Indonesian Commercial would be best to build awareness.
The material we take is an approach from the Hainan tourist destination itself.
So this was the result...
The creating process Key Visuals
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These are several Key Visuals, derivatives with different needs.
Later, this concept will be used for Print and Digital AD. The media included newspaper, news portal websites, social media, and advertisements media OOH
Client: Department of Tourism Hainan Province
Agency: Ideabuzz Asia
Creative Director: Mullie Addlecoat
Art Director: Sanny Freudian, Erry Mahayana
Copywriter: Yen Fatahilla
Graphic Designer: Satya D Farma
