Bare Land Organics is an up and coming D2C brand from India focusing on high-quality, premium range of organic products aimed at quality and environment conscious consumers.
As their products are ethically harvested and naturally cultivated, they wanted a visual look and feel which resonated their beliefs on quality and purity.
I defined the communication strategy and designed the key components of the brand identity - logo, typography, colour palette and design guidelines.
The logo is based on a geometrical forms, conveying a sense of space and harmony one experiences when living in accordance with nature.
The identity is rooted in nature with a vivid mix of muted and vibrant shades of green, paired with a sans-serif typeface to convey freshness and warmth.
