CLIENT: RAMONA BOWL AMPHITHEATRE.
CONCEPT: LOGO & SOUVENIR PROGRAM FOR THE 90TH SEASON OF "RAMONA"
Above is the final, 58 page 4 four-color process program with one-eighth inch bleed. I was tasked with designing the format, layout, advertisements, articles and event information for this program. The objective of this project was to design a logo and souvenir program to commemorate the cultural and historical significance of for the 90th season of “Ramona”.
The focus of the branding for the 90th season was the actual pictorial history of the play that was held in the amphitheatre’s historical archives. The logo was rendered from a photo of Ramona and Alessandro, and typography that was reminiscent from the early 1920’s when the play was first performed.
Ramona is an adaptation of the historical fictional novel, “Ramona” written by Helen Hunt Jackson in 1884. Helen Hunt Jackson was an American poet and writer who became an activist to improve treatment of Native Americans by the U.S. Government.
This exciting and dramatic production of “Ramona” is the official outdoor play for the state of California, and the longest running outdoor performance in the nation.