Times are certainly changing - Ford's classic American icon is now available as an all electric crossover SUV. We had the pleasure of working on this campaign with agency BBDO and photographer Tom Craig who shot the images back in December of 2020 in South Africa.

Tom is known for his documentary style approach to his assignments and through the lens of an experienced traveler his instinctive, spontaneous process helped shape the story of an impromptu road trip. 

From start to finish Frank Hoppler from Recom Group's Munich studio joined the production for on-set support, comped first selects during the shoot and put on the final touches while keeping a strong focus on an overall analog look, without losing the work's raw energy.⁠⁠

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More work at recomfarmhouse.com and our blog madlove.net.

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