Client: Spawaj To

Area: Welding Services

Year: 2021

Type of project: Commercial

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About

Spawaj to is a new company offering comprehensive locksmith and welding services throughout Poland. The company specializes in the production of creative steel products. Our task was to design a comprehensive visual identification. Together with the client, we focused on modernity and simplicity in order to stand out from the competition as much as possible.

The first stage of the project was to conduct research among competing companies and to prepare a detailed brief. The next step was to prepare a few initial versions of the logo, and after choosing one of them - to refine it to the final version. Together with the client, we focused on a modern, simple logo in order to stand out from competing companies as much as possible. In the signet, we decided to refer to the spark visible during the welding process. The signet is completed with a simple, sans-serif typography.

After completing the logo design process, our task was to design printed materials such as business cards, leaflets and posters. All designs are based on a previously selected color palette and a previously developed key visual.

We also designed a car wrap for the company's staff. The design is based on the same key visual as the rest of the projects.

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