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    Logo adaptation of an existing design. Color change to suit new business venture. Application to print materials including business cards, rack c… Read More
    Logo adaptation of an existing design. Color change to suit new business venture. Application to print materials including business cards, rack cards, thank you cards, and temporary web page placeholder. Read Less
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Basil and Peppercorns
Creating delicious experiences with custom catered events
The BaP woodcut-effect logo design was originally created for Bethany Anne Putnam by Elizabeth Whelan, the uber-talented illustrator, and graphic designer. Rather than re-invent the wheel, Bethany - a mutual friend - decided to keep the original design and modify the colors for her new business, cleverly named Basil and Peppercorns, derived from her existing name and logo initials. 

The new logo colors were derived from the new business name and it was important to keep them clean, fresh and appetizing. A new tag line was created to compliment the logo name, and explain what potential customers can expect when hiring Basil and Peppercorns. The logo design was modified for use as a stacked version with logo and wording underneath, side-by-side version with logo to the left and wording on the right, as well as the logo on its own, and the wording on its own. Future applications of the logo will include chef coats, reusable bags, jar labeling.

For more information, contact Tara Kenny, 508-740-6411
tara@illuminationgroup.com

See the precursor to this design, and more of Elizabeth Whelan's work at www.elizabethwhelanillustrator.com
2-sided business card design for Basil and Peppercorns, with the back leaving room for a brief note.
2-sided rack card using wood-cut type, listing several of the services offered, in keeping with the logo design. Promotional piece to hand out at events, and leave at venues.