Bienal Brasileira de Design was created to be an exhibition of the most important brazilian design creations, both product and graphic, taking place at OCA, one of the Oscar Niemeyer’s masterpieces located at Ibirapuera Park, São Paulo.

 

The solution for the brand design was to emphasize the letter “D” of design, and work it visually on 2D and 3D to represent the different disciplines of design.

 

The result was a simple but strong icon.