Red Bull: The Cans are Out There, UAE
This was done for an online, digital game for a Red Bull promotion featuring Red Bull events and geographical monuments particular to the United Arab Emirates.
The illustration includes Red Bull sports that take place in the country such as Red Bull motor-racing, cliff diving and cricket mixed in with character hijinks and buildings from cities like Dubai, Abu Dhabi and Sharjah. The illustration was made to be a celebration of the identity of UAE and it's context to Red Bull sports with special sensitivity to it's culture.
The game was find and seek game and some Red Bull cans were hidden inside the image. If you found the hidden Red Bull Cans in the UAE you could win special prizes.
The illustration includes Red Bull sports that take place in the country such as Red Bull motor-racing, cliff diving and cricket mixed in with character hijinks and buildings from cities like Dubai, Abu Dhabi and Sharjah. The illustration was made to be a celebration of the identity of UAE and it's context to Red Bull sports with special sensitivity to it's culture.
The game was find and seek game and some Red Bull cans were hidden inside the image. If you found the hidden Red Bull Cans in the UAE you could win special prizes.
Art direction by Natalie Löwen of Parasol Island
