The NCAA's decision last month on name, image and likeness rules (or NIL rules) has cleared the way for college sports players to earn money by endorsing products and services from companies. Since then, some businesses have emerged as early takers on business deals with college athletes. A new crop of NIL consultancy firms like MatchPoint and Opendorse have played matchmaker for some of the endorsement deals, but many local businesses have not found it necessary to use an outside service to find their college star. || Stephen Varanko III ||