The project inspiration comes from the black tailed deer, a deer that mostly lives in the pacific north west of america.
The animal is also known as the ghost of the pacific for its difficulty to be hunted.
From here the idea of the Hunter beer and the black bottle, referring to the black tail of the deer and his connotation as a ghost.
The label of this beer, plays with the ghost concept, the transparency, made with vinyl and black matte spray paint. For this beer a packaging was designed and produced. This packaging is made with wood, representing the the woods where the deer lives and hides out. In the box there is a hole where the Hunter logo is visible but difficult to read. As difficult to find a black tailed deer.
The animal is also known as the ghost of the pacific for its difficulty to be hunted.
From here the idea of the Hunter beer and the black bottle, referring to the black tail of the deer and his connotation as a ghost.
The label of this beer, plays with the ghost concept, the transparency, made with vinyl and black matte spray paint. For this beer a packaging was designed and produced. This packaging is made with wood, representing the the woods where the deer lives and hides out. In the box there is a hole where the Hunter logo is visible but difficult to read. As difficult to find a black tailed deer.
The hide out.
