Rob Brown's profile

Brand Taxonomy - Broadsheet

This is the broadsheet I designed as part of a university brief on branding. We were asked to present a broadsheet that broke down various aspects of branding and to present it with a process book, which can be seen as another project on my profile.
 
The front of the broadsheet has some small captions about branding and a quick brand comparison between KFC and Coca Cola as brands, it also has a brief history and glossary of terms, fitting into the visual style I used throughout the process book
The backside of the broadsheet is an infographic based on BrandZ statistics, these allowed me to visualise the brands as different sized circles. It is possibly one of simplest ways of presenting an infographic, it nas no real key, but it helps to represent the scale of some brands and companies when compared to others. 
A close up of the infographic figures (at the bottom of each tree)
thanks for looking, I'd be grateful for all comments and appreciations
Brand Taxonomy - Broadsheet
Published:

Brand Taxonomy - Broadsheet

The second half of a project based on branding

Published:

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