Hawonkoo is a Korean brand that produces and sells kitchenware. The brand is aimed at young customers, a new generation of consumers, so Hawonkoo identifies itself as a creative person with an outstanding personality: eco-friendly, youthful, and fashionable.
The design of the logo is based on the brand's personality, with a clear message, evoking imagination as well as creativity. For each person, Hawonkoo can have a personalized appearance. Particularly, the fashion characteristic expressed by the color band changing from warm colors to cold colors is also the main pattern of the brand.
The mascot was developed from the logo itself into the character Koo Koo and his little friend. The young, friendly, and reliable mascot is an easily recognizable and memorable symbol for the target audience.
Scope of work: Branding, mascot design, packaging design
The design of the logo is based on the brand's personality, with a clear message, evoking imagination as well as creativity. For each person, Hawonkoo can have a personalized appearance. Particularly, the fashion characteristic expressed by the color band changing from warm colors to cold colors is also the main pattern of the brand.
The mascot was developed from the logo itself into the character Koo Koo and his little friend. The young, friendly, and reliable mascot is an easily recognizable and memorable symbol for the target audience.
Scope of work: Branding, mascot design, packaging design
