Bless Fuya | Branding
Bless Fuya is an agricultural company keen on fusing tradition with innovation by combining pop culture and agricultural heritage. It is a revolutionary stance in the current state of food products in China.
The logo is designed by the artist, Vanz and the team from Grandvity Design with the intention of establishing a complete visual design system. The sleek brushstrokes and family crest imagery outlines the brand’s growing momentum.
We brandished the layman duck by integrating camouflage patterns with various icons that seek to increase the flexibility of its application.
The design strives to subvert the archaic status quo of the food manufacturing industry by transcending the original physical form to a completely digitalized portrayal, creating an exclusive brand identity for Bless Fuya.
Credits
Type｜Branding
Year｜2021
Client｜Bless Fuya
Production | Grandvity Design
Art Director｜Noodlemaker
Project Manager｜Sarah Peng / Grape Chiu
Logotype Designer｜Vanz Chiang
Visual System Designer｜Si Jia Sun / Tai Jiang Lin
Designer｜Show Yen / Pei Tzu Ku
Design Concept｜Jonas Chou
