Lac in Lakhs - Documentation was done on Lac Bangles and jewellery in Jaipur.
Value Chain- Value : It is an outcome which is useful to a person, company, institution etc. Value to a product is added in a step wise manner.
Stakeholders : Are responsible for adding value to any product, by adding their share of profit margin.
Hence, Value Chain is a chain of stakeholders who are related to each other by exchange of goods, services and money. A product or raw materials go through the whole value chain to reach the final consumer. The final product therefore goes through many stakeholders, who add more value to it.
A Craft goes through a very simple value chain > Raw material Vendor > Master Craftsman > Retailer > Final consumer
*More the stakeholders in a value chain lesser is the profit, Lesser the people in the value chain more will be the profit.
Stakeholders are divided in 6 main categories -
1. Conceivers - The CONCEIVER is one who creates the value system of a product & organises the material process that will achieve it include Master Craftsman, Designers.
2. Makers- is the one who helps give form and shape to the product as imagined by the conceiver. Include
complementary craftsman, NGO’s, Producer community, Self help groups (SHG’s)
3. Ancillary- supports the process of crafting an object by providing material, tooling, services or funds that help achieve the final product. Include raw material vendor, workshop, manufacturers, investors, funding agencies, services (transport, quality check, shipping)
4. Allied- are supportive systems that augment the growth of craft and ensure its continuity, while not
being directly engaged in the making of the product. Include institution, Government, museum.
5. Buyers- are the ones whose requirements are kept foremost in mind when a product is being made. Contractors, retailers, wholesalers
6. Final Consumers
1. Conceivers - The CONCEIVER is one who creates the value system of a product & organises the material process that will achieve it include Master Craftsman, Designers.
2. Makers- is the one who helps give form and shape to the product as imagined by the conceiver. Include
complementary craftsman, NGO’s, Producer community, Self help groups (SHG’s)
3. Ancillary- supports the process of crafting an object by providing material, tooling, services or funds that help achieve the final product. Include raw material vendor, workshop, manufacturers, investors, funding agencies, services (transport, quality check, shipping)
4. Allied- are supportive systems that augment the growth of craft and ensure its continuity, while not
being directly engaged in the making of the product. Include institution, Government, museum.
5. Buyers- are the ones whose requirements are kept foremost in mind when a product is being made. Contractors, retailers, wholesalers
6. Final Consumers