Sea Level Campaign
This campaign was designed for the Tidewater Arts Outreach’s Sea Level Singer-Songwriter Festival. The goal was to generate interest in the target audience (the general public in Hampton Roads) for the Sea Level Festival, and make them want to buy tickets and attend. The concept that was developed for this campaign came from the musical theme of the festival as well as the Sea Level logo. An illustration was created that evoked musical notes, and complementary wavy shapes were included. The layout for this campaign was dynamic, and a mix of lighter colors was chosen to complement the musical theme, without overpowering it.
