How do you create big impact for a small law firm? The verdict – by creating branded materials through a strategic process.

When Dan Woodall and Charles Batchelor joined forces to start their own law practice, they needed help in creating a brand that has large impact as a small law firm. To do exactly that, we started the work by first uncovering their core values as a small law firm and created a foundational brand and messaging strategy to support that. We then developed a brand identity system with a new logo, business cards, digital letterhead, marketing collateral, and public relations work to get some attention.

As a result of the public relations work, multiple news articles were written about the firm in the first two weeks of its official opening. In addition, they also have a unique brand identity and marketing materials that gave them a strong start.