QORE 3.0 - 2011 / 2012

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By being born in the 80’s and growing up in the 90’s, the Dutch ‘gabber culture’ has left its marks on me. As a fanatic of progressive and futuristic hardcore, I created this event to offer a stage to genre-bending artists, while empowering their music with this new immersive experience. The show ran 2 editions in 2011 and 2012 and the event has gained a cult status for the incrowd ever since.

As each generation of artists builds their legacy on the music created by the previous generations of musicians, I felt that this should be reflected in the art of the event too. Therefore we decided to pay respect to the roots of hardcore, but at the same time setting a new, clear and distinctive direction in design.

French artist Sébastian Féraut aka Niark1 was the right man for the job. Below you can see some snapshots of his design process. The 3-headed totem was the form we chose to illustrate the evolution of hardcore music.

Art Director Frank Burghout, Voutloos, created a simple but bold letter logo, that remained true to the line of logo designs from the different Q-dance brands. Together with Niark1's amazing vector work we came to an eye-catching campaign look.

Parallel to the design process, Conrad Hoyer aka Ophidian had been working on a part of the soundtrack of the event and he simply nailed it. Have a look at the clips below to see how everything came to life in the trailer and on the event itself.