Packaging for Lunabella
The project consisted in creating naming, brand design, packaging and website for Lunabella, a raw rosemary honey, created naturally and with little processing from Campos de Ayora, a company with more than 20 years of experience in the bee products sector.
The main premise of the brief was to present a premium quality white honey in cream, in a unique way. The design had to enhance the mother-of-pearl color of the honey and treat the product as if it were an exclusive jewel. In the words of the client "We don't want anyone to be indifferent when they see us".
Our proposal consisted of designing around the concept of the moon, relating the whitish color of the product with that of the moon. Lunabella is the sum of the word luna + abella (bee in Valencian language) for this reason you can see the texture of the honey through the moon stamped on the label. The pattern of vegetal motifs helps to transmit the natural origin and production and evokes the bees in nature.
The design of the box with die-cut parts allows the honey container to be seen to the maximum in order to appreciate its differential characteristics. The textures and black color of Fedrigoni's Tintoretto Black Pepper and Sirio Color Black papers enhance the quality of the product and contrast with the light tone of the honey to frame it with a halo of mystery as if it were the moon in space.
The main premise of the brief was to present a premium quality white honey in cream, in a unique way. The design had to enhance the mother-of-pearl color of the honey and treat the product as if it were an exclusive jewel. In the words of the client "We don't want anyone to be indifferent when they see us".
Our proposal consisted of designing around the concept of the moon, relating the whitish color of the product with that of the moon. Lunabella is the sum of the word luna + abella (bee in Valencian language) for this reason you can see the texture of the honey through the moon stamped on the label. The pattern of vegetal motifs helps to transmit the natural origin and production and evokes the bees in nature.
The design of the box with die-cut parts allows the honey container to be seen to the maximum in order to appreciate its differential characteristics. The textures and black color of Fedrigoni's Tintoretto Black Pepper and Sirio Color Black papers enhance the quality of the product and contrast with the light tone of the honey to frame it with a halo of mystery as if it were the moon in space.
Packaging para Lunabella
El proyecto consistió en creación de naming, diseño de marca, packaging y página web para Lunabella, una miel de romero cruda, creada de forma natural y sin apenas procesar de Campos de Ayora, una empresa con más de 20 años de experiencia en el sector de los productos apícolas.
La premisa principal del brief era dar a conocer una miel blanca en crema de calidad premium, de una forma única. El diseño debía potenciar el color nácar de la miel y tratar el producto como si se tratara de una joya exclusiva. Según palabras del cliente “No queremos que nadie se quede indiferente al vernos”.
Nuestra propuesta consistió en diseñar en torno al concepto de la luna, relacionar el color blanquecino del producto con el de la luna. Lunabella es la suma de la palabra luna + abella (abeja en idioma valenciano) por este motivo se puede ver la textura de la miel a través de la luna troquelada en la etiqueta. El pattern de motivos vegetales ayuda a transmitir el origen y producción natural y evoca las abejas en la naturaleza.
El diseño de la caja con partes troqueladas deja ver al máximo el envase de la miel para poder apreciar bien sus características diferenciales. Las texturas y el color negro de los papeles Tintoretto Black Pepper y Sirio Color Black de Fedrigoni elevan la calidad del producto y aportan contraste con el tono claro de la miel para enmarcarla con un halo de misterio como si fuese la luna en el espacio.
