Autoblocks UX Research and Mini Website

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MICROSITE DESIGN
Autoblocks UX Research and Mini Website

The project

Autoblocks is a software tool that integrates Atlassian and third party apps and can automate a chain of actions across them by using minimal custom code blocks.

A few months ago we were briefed to create a micro site that in the background would need to share the same modules and CMS as the Adaptavist site but with a complete different look and feel.

The challenge

The task was to create a brand for this product in just under three weeks, including the all the UI style and illustrations style. The website needed to be able to integrate seamlessly with the native app and they needed to have the same look and feel.

My role

As the lead designer for this project was to identify and scope all the parameters for this project, create the UX personas for this new offerings, create and manage the first mockups, create the brand's design system, define all the UI interactions and produce the illustration style (and some of the first hero illustrations) for this project.

Initial UX Research and defining our users