With my personal brand, I wanted not only portray my style of work, but also my personality. I channel my love for hand-drawn textures and my passion for illustration through this project. 

The nude and pastel palette includes not just the colours I personally am inclined to, 

but also that depict warmth, modesty, comfort, care, and openness, all of which I strive to bring into my design process.

"Typokaafi", the pseudonym for my online profile.

The hand-drawn pencil-like patterns suggest a playful approach to design, as well as a love for tangible design. The grid pattern suggests an inclination towards organization.