The client wanted a young, chic, but still playful theme for the brand identity of Nectar Sweets & Pastries.

The visual cues were taken from the Nectar name, hence the imagery of honey, flowers, and similar graphic elements. Vibrant shades of pink and yellow were used to make these pop.

A custom tile-able pattern was created to convey fun and youthfulness. This also offsets the solid color swathes of the main palette and adds some depth to the design. The pattern is for packaging and other collaterals.