Messiah University's Visit integrated marketing campaign targets prospective students and encourages them to visit. Research has shown that if students visit Messiah University's campus, they are most likely to enroll.

Using key elements and styles throughout mailers, OOH, digital ads, social and email, my team and I created a consistent campaign that drives home why the prospective student should choose to visit Messiah University. My role in this campaign was to design some of the pieces and provide feedback and creative ideas to other team members who designed other pieces. (Credits added in captions for those projects designed by team members.)

Depending on the audience and platform, the campaign focuses on two types of responses: informational and the emotional. Information is provided about what is involved in a visit and what types of visits would fit the individual. Student quotes and images are used to make an emotional connection to the audience when a more personal approach is required by the delivery platform. 

This card is included in the Accepted Student Gift Box.

These were used in a series of emails sent to prospective students promoting the visit experience.

These billboards were placed throughout the Harrisburg and Lancaster, Pennsylvania region.

One key area we looked to improve in the visit experience is the presentation given by the department chairs. We wanted to create a cohesive, branded look and style that elevated the visiting student's experience. This is just one example of the many we created to more consistently tell the stories of Messiah University's departments and their distinctives.

Using vibrant photos of campus in the fall to show prospective students the beauty of campus, we added a small, informational call to action that kept the text under 20% of the ad as per Facebook's requirements.

Check back for updates as more related projects will be included shortly.