YOUR LIFE HERE BRAND LAUNCHING KIT
A relaxing break of your own. Weekends Only!
It's a brand launching kit for ‘your life here’, a rest-like lifewear. This is a collaboration with MUSINSA, and it contains a cap and a T-shirt, which are the first products to be launched. Considering the brand characteristics of casual lifewear, we designed this kit with the hope that you can have a comfortable weekend for yourself in nature.
Even if you don't open the package, you can naturally see brand identities such as a logo and a slogan through the large window on the side, and images full of natural freshness and brand hashtags in the kit catch the eye. We developed a roof structure that can be fixed like a tarp by using an acrylic folding rod to feel the camping mood and used the space efficiently by making the package height relatively high so that the cap does not crumple.
It's a brand launching kit for ‘your life here’, a rest-like lifewear. This is a collaboration with MUSINSA, and it contains a cap and a T-shirt, which are the first products to be launched. Considering the brand characteristics of casual lifewear, we designed this kit with the hope that you can have a comfortable weekend for yourself in nature.
Even if you don't open the package, you can naturally see brand identities such as a logo and a slogan through the large window on the side, and images full of natural freshness and brand hashtags in the kit catch the eye. We developed a roof structure that can be fixed like a tarp by using an acrylic folding rod to feel the camping mood and used the space efficiently by making the package height relatively high so that the cap does not crumple.
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ yourlifehere
Year_ 2021
Brand Location_ South Korea
Art Director_ Yumi Jung Designer_ GeunA Kim, Miae Kim, Hyunjung Kim
Photographer_ Junghun Yeom
Year_ 2021
Brand Location_ South Korea
Art Director_ Yumi Jung Designer_ GeunA Kim, Miae Kim, Hyunjung Kim
Photographer_ Junghun Yeom
