Motion Graphics: Idents & Ads
Over the last several years I've created a few small animated idents and ads for personal projects and one using the Nike brand. For each one I also composed the sonic branding.
Spectrasonics Logo Redesign & Animation
I gave Spectrasonics a freebie here and they weren't interested. Still, I was pretty happy with what I did with their logo. Here is their current logo
Note how the pyramid is not symmetrical as it makes room for the 'S' to fit on the left side. Note the drop shadow and slight beveling to the text. Kind of gives it a tacky feel IMHO. And the "VIRTUAL INSTRUMENTS" just makes the whole thing busier then it has to be. I fixed all these problems and then some below.
Omega Origin Ident
Omega Origin was an MMORPG that I was designing for a while. I did a lot of concept art for that project as well as writing the game spec.
Nike : Just Do It (Rapid Fir3)
One day I just randomly started story boarding a very short ident for Nike. I can't remember what spurred that on even because it's out of character for me to use a pre-existing brand to demonstrate my skills. I think I was watching some long form video of theirs online and noticed that their interstitial idents were weak or something and thought I could do better. Anyways, this is the result. Brief. Hard. Rapid.
Shapes + Colors
This was an ident I designed to go for a baby educational series I wanted to do.
Magicrew World Ad Animation
This is an ad I did for one of the tees that I was attempting to sell on my e-com site magicrew.world. The 17 second 2D animated portion took around 1.5 months to complete in Toon Boom Harmony. That was a painful experience. The rest was mo-graphed in After Effects.
First I will show the isolated 17 second 2D animation part with logo outro. You can see the lines better on this 16:9 ratio version as compared to the full ad version that follows which is in 9:16.
And this is the animation with the advertisement section (product image and copy). The reason I framed this in the 9:16 aspect ratio is because I ran it as an ad in the Facebook feed and as an Instagram Story.
Here is a little square video ad I made, for Instagram and the Facebook feed, to promote my (0de\/\/0rmz tee.