ML City Branding
BRANDING / BRAND STRATEGY / LOGO DESIGN / WINDOW SIGNING
Not your Ordinary Sportsclub
The owners of the Dutch Gym ML Training Club asked me to create a fresh new brand identity for their new concept ML City. ML City is a new sport experience, in a area with neon lights, loud music and lots of energy. The neon inspired me for the brand identity, the identity has a lot of bold colors, thick lines and huge quotes.