DNIPRO TROPHY is the biggest manufacturer of awards in Ukraine.
It leads in assortment, exclusivity of goods and service. But at the same time the appearance of the brand was outdated and needed renovation. That's why the company turned to redesign.
It leads in assortment, exclusivity of goods and service. But at the same time the appearance of the brand was outdated and needed renovation. That's why the company turned to redesign.
The essence of the brand
Dnipro Trophy has been on the market for 30 years. The company - displays stability and reliability. Their customers are both professional event organizers and small sports teams from all kinds of sports. All of them are united by the desire to win, forward movement and ambition. And every competition is a holiday. Tears of happiness and memorable moments. Bright colors of costumes, decorations, uniforms.
Task
Display the ideology in accordance with current trends. Redesign it while using the previous color scheme, so as not to compromise recognition.
The logo needed to be more minimalistic, readable, and reflect the dynamics. We had to keep the name, as well as the silhouette of the cup.
We rethought the color palette and got the following combination.
Red reflected dynamism, assertiveness, desire to win.
Blue reflected stability and reliability.
Yellow reflected joy, celebration and echoed the golden hue of the awards themselves.
Red reflected dynamism, assertiveness, desire to win.
Blue reflected stability and reliability.
Yellow reflected joy, celebration and echoed the golden hue of the awards themselves.
Identity
