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2021 ZhuanZhuan Group Mid-Autumn Gift Box Design
Packaging
2021年对于转转集团来说,是各方面业绩猛保增长,全面突破的一年。因此,结合中秋的节日背景和转转公司的战略背景,我们确定了“全面超越”的主题。

围绕主题,包装以上下册“宝典”形式呈现,记录过去,书写未来。充分诠释“超越”,既是达到终点和终章,也是新的起点和新篇章。整体礼盒将内盒与外盒合为一体,变身为小时候玩的洞洞乐,重启探索未知的乐趣。礼品内容上,上册主题围绕《探索突破·月球寻宝》,将6种月饼比作6种蕴含超能力的月球稀有矿石,希望转转人能从中获得力量。下册主题围绕《赋能前进·展望未来》,期待收获超能力的转转人,与转转公仔熊一起,戴上新工牌套装,全面超越,开启新篇章!

聚焦二手行业的转转集团,一直坚信,循环流转可以让这个世界更可持续。因此,我们将环保再生的概念植入这次礼盒包装中。今年的中秋礼盒包装,我们旨在减少印刷工艺和包装总数量。

我们寻找到一种用果皮废料回收再生制成的纸张,并保留果皮纸原本丰富的颜色,尽可能不做过多色彩印刷,以减少印刷过程对环境造成的污染。同时,在保证礼盒整体品质和趣味性的同时,省去了8个礼品内包装,只保留月饼出厂为保证食品安全的自带包装,在一定程度上减少非必要包装造成的浪费。最后,我们希望大家可以将两册全胜宝典循环使用,它既是收纳盒,也是一件还不错的吉利的装饰摆件。

祝大家中秋快乐!

The year of 2021 will be a year for the ZhuanZhuan Group to make a breakthrough in all aspects of performance. Therefore, combining with the background of Mid-Autumn Festival and the strategic background of the company, we have determined the theme of “Full Beyond".

Around the theme, the package is presented in the form of upper and lower books "treasure dictionary", recording the past and writing the future. It is a full interpretation of "beyond", which is not only the end and final chapter, but also a new starting point and a new chapter. The overall gift box combines the inner box and the outer box into one, transforming it into a cave game played as a child, restarting the fun of exploring the unknown. On the content of the gift, the theme of the first book is "Exploring the Breakthrough - Lunar Treasure Hunt", comparing the six types of moon cakes to six rare lunar ores with super powers, hoping that the spinners can gain power from them. The theme of the next book is "Empowered to Move Forward - Looking to the Future", expecting that the people who have gained superpowers will put on the new work badge set together with the transferring bears and start a new chapter!

Focusing on the second-hand industry, we have always believed that recycling can make the world more sustainable. Therefore, we implanted the concept of environmental protection and recycling into the gift box packaging this time. For this year's Mid-Autumn gift box packaging, we aimed to reduce the printing process and the total number of packages.

We searched for a paper made from recycled fruit peel waste and kept the original rich color of the peel paper without excessive color printing as much as possible to reduce the pollution caused by the printing process to the environment. At the same time, while ensuring the overall quality and fun of the gift box, we omitted the 8 gift inner packaging, and only kept the mooncake's own packaging from the factory to ensure food safety, in order to reduce the waste caused by non-essential packaging to a certain extent. Finally, we hope that you can recycle the two volumes of Treasure Trove, which is both a storage box and a not bad and auspicious decorative ornament.

Happy Mid-Autumn Festival to everyone!
视觉总监 | 单鹏赫
项目视觉负责 | 李倩文(牤坨坨)
礼盒创意概念 | 李倩文(牤坨坨)
礼盒包装及手提袋设计 | 李倩文(牤坨坨)
公仔及工卡套设计 | 侯佳欣(JIAXIN Hou
图片后期及三维动效 | 李倩文(牤坨坨)
特别感谢 | 黄旭 谷晓燕


Visual Director | Shan Penghe
Project Visual Director | Li Qianwen (Mang Tuotuo)
Gift Box Creative Concept | Li Qianwen (
Mang Tuotuo)
Gift box packaging and handbag design | Li Qianwen (
Mang Tuotuo)
Boy and card holder design | JIAXIN Hou(JIAXIN Hou

Photo post-production and 3D dynamic effect | Li Qianwen (Mang Tuotuo
)
Special Thanks | Huang Xu, Gu Xiaoyan



2021 ZhuanZhuan Group Mid-Autumn Gift Box Design
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