The Sydney Morning Herald & Age Live Subscriber Events
Problem
The Sydney Morning Herald and Age newspapers hold exclusive events for their subscribers. These live events are often talks and discussions with a panel of journalists, editors and special guests on a popular topic. Promotional material and signage were needed to both promote and brand the event on the day.
Solution
I created ads that appeared in the individual newspaper mastheads to promote the event. And for the day of, I produced lanyards for the panel, staff and crew. The media walls covered up distracting backgrounds and acted as a branding backdrop.
Problem
The Sydney Morning Herald and Age newspapers hold exclusive events for their subscribers. These live events are often talks and discussions with a panel of journalists, editors and special guests on a popular topic. Promotional material and signage were needed to both promote and brand the event on the day.
Solution
I created ads that appeared in the individual newspaper mastheads to promote the event. And for the day of, I produced lanyards for the panel, staff and crew. The media walls covered up distracting backgrounds and acted as a branding backdrop.
Below the Media Wall is shown as pull up banners for the event.
Below are lanyards and Fairfax journalist panel members sitting in front of the Media Wall.
Panel photos by Fairfax Photographer.
Panel photos by Fairfax Photographer.
Below: Fairfax journalist panel members sitting in front of the Media Wall. Photo by Fairfax Photographer.
Below: A press ad promoting one of the subscriber exclusive events in The Age newspaper.
Pull-up banners for Exclusive Subscriber Reader Events.
Below: Screens shown behind the panel members when discussing the event.
Below: Movie Vouchers given to subscriber members.
