Developing a prodigious application that solves your target audience's problems really feels awesome.

But convincing the potential consumers to download and try out the app has never been a child’s play.

According to the mobile app statistics released in May 2020, there were over 2.56 million android apps on Google Play and 1.85 million iOS apps available on Apple Store.

This tells you standing out in such competition really calls for sound strategies.

So in this post, we decided to enlighten you on what reputable marketing brands out there are doing to achieve sustainable growth in their app marketing campaigns even under such rivalry.

Let’s jump right in!

Use the most relevant keywords that match the user's searches. Consider using AppAnnie or other cool keyword tools to remain updated on keyword changes.

Be sure that your title and description carry as many keywords as possible without stuffing.

You should also upload captivating screenshots and videos that show the best features of your app.

Building backlinks from a reputable source is also another grand strategy that drives mind-blowing conversions.

Just like ASO, User acquisition aims at converting leads into installs. This can be maximized by investing in social media marketing, running paid ads, push notifications, etc.

Proper deployment of UA can easily result in tremendous downloads for your app.

Once the users have downloaded your app, the next goal should be to leverage their engagement and increasing session length.

To run this successfully, run campaigns such as onboarding campaigns, referral programs, including a subscription program, etc. And of course, these are accompanied by small benefits to the users.

To ease the usability of your app, have somewhere the users can quickly refer to anytime they have queries.

It doesn’t have to specialized website, though. You can develop a simple landing page that has all the relevant content users may need to know.

And for that purpose, consider using tools such as Unbounce, Hubspot, Leadpages, etc.

Reviews are one of the best hacks you should always aim at in any campaign.

In app marketing, those five-stars cannot be underrated. They not only convince potential customers to download the app but also contributes significantly to your ASO.

A double-edged strategy indeed.

Pulling through app marketing can be quite hectic and involving when getting started.

However, with proper deployment of the tips we have just seen, success is way much guaranteed than the failure.

So, resolve to build your astounding story from today!