Inline Manual allows to create interactive guides within any browser based app. It is mainly designed to onboard large number of users in large organisations. It’s a complex and comprehensive platform, which helps simplify transitions to new software across organisation.
My task was to help rebrand the company, and help to find its look and feel. The project involved competitive research, brand positioning and visual identity design. The work was done in close cooperation with the client.
Within the new approach to branding we tried to challenge often negative perception of change and learning yet another software. Instead the new identity presents learning as an engaging, rewarding, and continuous process of self-improvement.