Cemento®
Who?
Cemento® is a furniture design studio based in Buenos Aires.
What?
The objective was to design a logo and visual identity system that personifies the vision, essence and spirit of the studio.
How?
The solution consisted of a clear and honest identity, materializing the studio's design philosophy through a conscious use of the elements, with typographic purity as a fundamental part of the system and a metaphor for the refined morphology of their products.
