Oron Tech
Oron Tech is a Brazilian technology company that has been in the market since 2014 working with consultancy and representation of major brands for the segment of small and medium-sized companies. Since its creation, the company has operated under the name ServicesB2B and without a branded visual identity.
My job was to create a new name and a new visual identity for the company, as it has a new chapter in its journey: acting globally.
The challenge was to create a name that was globally easy to pronounce and remember. Another challenge was to create a logo and an identity that would contribute to conveying aspects of fluid and technological brand.
