An advert to deconstruct the myths behind dyslexia and the stereotype that goes with it of spending your life struggling and possibly being unsuccessful in a career. The idea is that You can 'write your own future' and the Cornwall Dyslexia Association can help you to achieve your goals as a dyslexic person.

 

I worked as the Producer and Director of the project, seeing the project through from conception to delivery.

The Cornwall Dyslexia Association also requested a passive poster campaign, which they can post online as well as in and around Cornwall. The poster aims to show the viewer that being dyslexic does not necessarily limit your possible career outcomes within the commercial world. 

This product concept design forms part of the whole package promoting the Cornwall Dyslexia Association. The idea is the creation of an audio read along tool to aid in the encouragement of young dyslexic readers to read alone. There is an audio CD which has audio cue points throughout to help the reader keep time and place when readying the book. The product is currently undergoing testing for public sale.