with all due respect to coal, nuclear, solar and wind, the biggest untapped energy resource in the world is the energy each of us, as energy consumers, can choose to n o t use. this scientific fact was the basis for Lockheed Martin joining forces with AmerenUE to create Missouri's first-ever statewide energy efficiency program. the Rodgers Townsend (DDB/STL) team charged with its introduction collaborated as a fully integrated team in a way that most agencies only talk about -- from naming the program to its digital/traditional/in-store rollout. efficiency, indeed. Read Less