A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a brand which blends two wine varieties together - giving an opportunity for the owner to experiment and room for the customers to get reasonably priced, unique wine blends.
Ritmo, meaning rhythm in Italian, is about
a blend of flavours coming together,
a blend of grape varieties,
a blend of Italian and Canadian cultures,
a blend of Old and New World of wines.
Date: September 2010 - May 2011
Media: Branding, Package, Print, Web, Interactive