• Add to Collection
  • Tools Used
  • About

    About

    A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a bran… Read More
    A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a brand which blends two wine varieties together - giving an opportunity for the owner to experiment and room for the customers to get reasonably priced, unique wine blends. Read Less
    Published:
Foreign Affair Winery Subbrand - Second Tier Blends

A subbrand for the existing Foreign Affair wine company, targeted towards younger people who want to expand their wine knowledge. Ritmo is a brand which blends two wine varieties together - giving an opportunity for the owner to experiment and room for the customers to get reasonably priced, unique wine blends.

Ritmo, meaning rhythm in Italian, is about
a blend of flavours coming together,
a blend of grape varieties,
a blend of Italian and Canadian cultures,
a blend of Old and New World of wines.
Components: Logo, Labels, Boxes, Brand Standard, Business Cards, Website MockUp, Motion Graphic
Date: September 2010 - May 2011
Media: Branding, Package, Print, Web, Interactive
(left to right)
Cab Sauvignon and Merlot  -  Cab Sauvignon and Franc  -  Sauvignon Blanc and Semillon  -  BW logo
Business Cards
Back Label
inspiring people to explore and sharpen their senses
A Spread From the Brand Standards Book
(explaining the idea behind the secondary graphics)
Additional Option for a Package
(when bought for a present)
Website Mock-Up
Brand Introduction Motion Graphic
Process Book
first semester (left side)
second semester (right side)
OCAD Grad Show - Presentation Stand
OCAD Grad Show - Presentation Stand (detail)