Given the task of transforming water drinking from a boring routine to an exciting and flavorful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (“splash” in English, “bloom” in Greek), we also communicated the simplicity of preparing a flavored water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid. Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.