Lee Designs
Logo/Visual Identity- Rejected Proposal April 2021 - iliraqi
Lee Designs is an interior and lighting units designer from Egypt name Leena, she used her nickname to represent her personal branding, where she designs elegant & luxurious lighting units as well as interior designs.
She asked for a minimal and bold typeface for lee that could reflects the elegancy and delicacy of her work, also to create a favicon from the logotype to stay functional too.
We decided that the identity should be a bit feminine as it is a personal identity, but keeping it professional and functional which appears in the usage of logotype and typography together.
