Neeljai Films is a full-service film production company that creates short films, ott web series, and feature films. It focuses on making memorable and visually impactful video content by blending captivating aesthetics with compelling storytelling.
The Challenge
The main challenge was to make the brand look modern while showcasing an innate Indianness and its traditional roots. The logo, the website, the branding, all had to work in tandem to create this visual synchrony.
Logo Designing
The logo has 3 main elements. The reel links the brand to the world of cinema. The lotus symbolises purity, enlightenment, and regeneration of something beautiful. The font blends English alphabets portrayed in devnagri script style. These elements come together to make a beautiful logo that is modern, yet traditional, in a way.
