Shuwei Qi's profile
一个方案交出去了,另一个酒时代开始了 by喜鹊
一个方案交出去了,另一个酒时代开始了 by喜鹊
Drinking healthy enough to keep drinking
苁蓉玫瑰酒,是益仁堂药业旗下的招牌之酒,强调舒筋活血带来的舒适感。但相比药酒品牌,轻配方的药材含量又不足展示效果。
跳出现有保健酒品类,指向轻养生市场,重新定位“白酒中的日常养生酒”,换了赛道,只是比白酒多了养生效果。同时所有信息围绕一个中心服务,品牌形象由“沁凤泉”改为“鹤百”,与熟悉的长寿、健康符号挂钩,梅鹤图也寓意“经得住考验”,在包装上精简药材表达,创作产地和历史的故事,逐渐打动人心。
Jump out of the existing health-care liquor category, point to the light regimen market, reposition the product to "daily health-care liquor among baijiu". The brand image has been changed from "Qinfengquan" to "100 Cranes", which is associated with longevity and health. The plum-crane picture means "be able to stand the test". Pica simplified the expression of medicinal materials, and the origin and historical stories, and gradually move people.
一个方案交出去了,另一个酒时代开始了 by喜鹊
105
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一个方案交出去了,另一个酒时代开始了 by喜鹊

105
2.3k
3
Published: