Financial Times
Client: Singapore Tourism Board
Title: 'Singapore Reimagined'
Project Type: Branded Content, Digital Display Ads & Social Media
Role: Art Direction, UI & UX Design
Web Development: Alexander Kozlowski
Year: 2021
The project's main goal was to highlight how Singapore is reimagining the future of travel. From innovative cocktail experiences to one-of-a-kind adventure sports the series featured perspectives from some of Singapore's most influential tastemakers, including their own personal anecdotes, the passions that continue to be ignited in the city, and personal transformations that they’ve encountered through their own rediscovering of the country.
Targeted to a global audience of C-Suites and business decision-makers. The main deliverables for this project were: a responsive bespoke hub, digital display ads for ft.com and social media assets for the various platforms.
See it here.
