LOONEY LETTY'S BANANA BUTTER
• Project: Branding & Packaging
• Type: Conceptual
• Year: 2021
The idea for the brand comes from creating a product out of an assigned fruit, in this case - a banana. The product created was banana butter or a banana cream frosting that would act as a breakfast or dessert spread.
A chunky typeface was tweaked with a banana figure replacing the letter "U" in the word butter. The brand extension of Looney Letty adds more effect to the overall personality of excitement associated to the brand.
A chunky typeface was tweaked with a banana figure replacing the letter "U" in the word butter. The brand extension of Looney Letty adds more effect to the overall personality of excitement associated to the brand.
