Truck tire product launch
The Bandag BTL-SA tread design features a tough tire shoulder because deliveries force twists and scrapes on tire sidewalls as trucks back into loading docks. The campaign emphasized this important feature using a body-builder to illustrate “tough shoulders for twisting tires.” Sleeveless t-shirts were also mailed out to carry the message through.
Truck tire product launch
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Truck tire product launch

Product launch for Bandag, Inc.
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Creative Fields