Client: Jukebox Burgers
Project: Art Direction
Photography: Qure Agency
In the midst of a global pandemic, restaurants scrambled to keep their doors open and continue to serve their communities safely. Jukebox Burgers, a Montreal 50's themed diner, thought outside the box and revived an old classic: the car tray.
With indoor dining closed to the public, the Jukebox Carhop campaign was born and became an instant hit with the local crowd. By serving meals on a clip-on tray, Jukebox was not only able to continue to serve its clients, it did so by bringing back memories and creating new ones.
This campaign, in collaboration with photographer duo Qure agency was created with the help of local car enthusiasts to capture all the nostalgia, fun and ease of eating in your car.