Contest
The promoter of this contest doesn’t need any introduction.
Florence, the "cradle of the Renaissance" and - according to the UNESCO - World Heritage Site, is a city with a remarkable past. But it is also a lively city, in constant renewal, which anticipates and knows how to capture the latest trends.
Florence, the "cradle of the Renaissance" and - according to the UNESCO - World Heritage Site, is a city with a remarkable past. But it is also a lively city, in constant renewal, which anticipates and knows how to capture the latest trends.
In an environment where more and more people are traveling and the whole world seems a little smaller, cities and territories compete for visitors, investment, talent. And the city- branding - the idea of making the city a trademark - becomes almost a “must”.
This is why Florence, one of the first Italian cities to pioneer this trend, appealed to create a symbol that will become a unique and recognizable worldwide brand, to promote the city and its territory.
The new idea
The correct realization
Pay off
Colors
