Bandag environmental sales kit
As the global leader in tire retreading, Bandag was “green” long before “green” was cool. Obviously, the more tires you can keep out of landfills, the better. Scrap tire piles are more than just ugly, they’re breeding ground for disease-carrying mosquitoes and rodents. And tire piles can catch on fire, which are difficult to distinguish.Many commercial trucking fleets – particularly those in the government, municipal, and waste industries or those who serve the automotive industry – are very interested in hearing how Bandag retreading supports their recycling efforts.

With concepting and copywriting assistance from Jack Zumwalt of Zum Creative , Shield Design collaborated with Angela Gallagher at Bandag to develop an educational sales kit consisting of a brochure/folder, DVD and four ad sheets. The earth-friendly message was delivered visually with striking nature photos and organic background texture images. A recycled, uncoated paper was used throughout the campaign.
Bandag environmental sales kit
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Bandag environmental sales kit

Educational sales kit for Bridgestone Bandag.
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