Svitlo (translated from Ukrainian it means light) is the first Ukrainian-language application for meditations.
Svitlo is family project.
Nadiya is the voice and creator of all the meditations you will find inside the application. She is a clinical psychologist, so be sure: all methods have been scientifically tested and adapted to international standards for Ukrainians. Andriy - builds an application for you so you can enjoy your favorite meditations on any smartphone. Sofia has created for you Lo - a girl who lives in the application and explains to you what and why when the technical processes take place.
The founders turned to our studio with the need to create a brand strategy and update the basic identity - logo, colors and fonts
As brand designers, we set ourselves the goal of conveying a visually intangible concept.
The logo is stitched with the ability to flicker, move, work in different environments and today it pleases all users.
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The concept of the logo is based on the translation of the idea of light itself as a natural phenomenon. A visual prototype is a flash of light reflected on the surface of things. The light acquires a special effect at dawn and at sunset. It is then that the dance of sun and shadow forms an amazing almost magical effect of the material presence of an intangible phenomenon.
The color scheme is full of the subtlest shades and transparencies of the basic yellow and adjacent green and cream colors.
Additional colors are also used in UI / UX design, in the design of icons and corporate emoji.
