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WPS office-graphic design“效率办公,工作美学”

从文房四宝到如今便捷智能的办公软件,人类文明经历了无数次的迭代突破。
从1988年到2021年,WPS品牌通过自身努力,无限拓宽了人们对于办公软件的想象。
办公美学是一种秩序和速度的平衡,简洁就是速度,条理就是效率,这是办公美学,也是工作美学。
本次设计以“简单创作、轻松表达、实现价值的连接”为主旨,用大胆的色彩碰撞和简洁的潮流图案,来提升用户对于WPS的品牌认知。更新传统用户群体对于品牌的固有印象,同时也迎合了Z时代年轻消费群体的喜好。
设计以“云端存储”、“创意办公”、“有序合作”等多样化场景与不同LOGO进行组合,强调了品牌与用户的连结,体现了WPS的品牌价值。
Office aesthetics is a balance of order and speed. Brevity is speed, order is efficiency,
It's an office aesthetic as well as a work aesthetic.
The design to "simple creation, easy expression, realize the value of the connection" as the theme,With bold color collision and simple fashion patterns to enhance users' brand awareness of WPS,Update the traditional user group's inherent impression of the brand, and at the same time cater to the preferences of young consumer groups in the Z era.
Design to "cloud storage", "creative office", "orderly cooperation" and other diversified scenes with different LOGO combination,
It emphasizes the connection between the brand and the user, and reflects the brand value of WPS.
【注:此次作品是WPS与站酷合作的插画比赛作品,未经允许,不得商用二改,违者将追究法律责任。Without permission, no commercial secondary modification is allowed, and violators will be investigated for legal responsibility.】

WPS office-graphic design“效率办公,工作美学”
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WPS office-graphic design“效率办公,工作美学”

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