Jonsson's workwear is seen as a basic jacket and trousers safety workwear and safety boots, meanwhile their range is wide. There's more to the brand than just what their audience expect from them .
As a group we were required to develop a concept and individually design visuals for Jonsson's AT18+ shoe. Generating awareness for the brand, excitement & intrigue the target audience, optimize their communication on social media and relatable platforms, creating a timeless personality for the brand.
Concept was inspired by the problem discovered; people not being exposed to Jonsson's wide range of workwear products, marketing the benefits of the shoe that is adventurous and has multi- functional properties that will showcase the various terrain it can survive.
