Yandex.Keyboard is an application designed by Yandex for emotional communication. It has combined all necessary tools for modern and convenient correspondence. Swipe support, voice typing, built-in translator and many other features. The main goal of Yandex applications is to make people's lives easier.
It was required to create a number of videos for the advertising campaign of this application. Design features of the product had to comply with several key criteria. First, the graphical connection with the company's main branding should look obvious. Second, the product interface elements should keep traditional features, and serve their practical purpose. And finally, the developed stylistic features should be integrated into many pre-set formats.
A system of overlapping circles resembling a kaleidoscope was chosen as a key graphic solution. This system of circles creates the right atmosphere for the user and at the same time, it does not distract attention from the information presented in the video. Overlapping of each circle is colored so users can recognize familiar colors of the company's branding style.
